E-Commerce Marketing Executive (AEON Eshop)

JOB DESCRIPTION

Primary Objective:

• Optimize EC website and system to improve user experience on website
• Optimize performance marketing to improve the traffic to website, improve sales and minimize media expense.
• Deploy promotion, landing page, content & online activities effectively

Key Activities:

1. Modify and maintain current EC system
2. Optimize UX/UI to EC site & customer shopping experience.
3. Support digital marketing activities

Roles and responsibilities:

Optimize to EC site:

• Analyze users’ behavior: Analyze and plan on improving the user interface (UX/UI).
• Propose products, programs according to analysis from the system for Marketing leader and MD team.
• Improve website follow user behavior & shopping flow.
• Statistics report statistics analyzing customer purchase behavior for superiors.
• Optimize landing page.
• Utilize CRM to maximize customer life time value (LTV).

Digital Marketing:

• Manage Digital Marketing staff, Social Content Marketing staff & graphic designer staff.
• Ensure reasonable digital costs and maintain social activities to increase website traffic.

Modify and maintain EC system:

• Stable maintain & optimize of EC systems
• Review & modify delivery gateway to apply with new delivery partners.
• Review & modify payment gateway to improve the payment process on web.

Other duties:

• Other tasks assigned by EC Manager.
• This job description will be reviewed yearly to adapt with business’ demand.

If you are interested in this position, please send your CV to Mr. Luân via luan.lai@aeon.com.vn.

Thank you!