[HCMC] DIGITAL MARKETING OFFICER (PERFORMANCE)

Key responsibilities:

1. Create and manage contents on digital channel to ensure social media presences and implementation of AeonEshop Marketing activities

• Manage social networking channels: Facebook, Zalo, YouTube, Instagram…
• Develop and link other social networking channels.
• Improve the content and monitor the development of the Fanpage.
• Increase engagement on social network.

2. Develop, implement Performance Campaign, Livestream (E-commerce), Promotion Video (Viral clip). Develop promotion media online content for Eshop’s website, monitor and analyze content success

• In charge of promoting media content for AeonEshop site.
• Build the content on website, Fan page, Blog, banner… to increase the Brand’s awareness.
• Create ideas for the programs and contents according to the general program.
• Create the Video and organize MiniGames to attract the customers.
• Develop plans according to each specific stage to assess the level of each campaign.

3. Optimize campaign and media online on website AeonEshop

• Increase customer experience with Insider by using:

+ Website channel

+ Mobile channel

+ Architect channel

+ Message channel.

• Make segments according to the customer’s trend, coordinate for A/B testing to choose good segments and optimize website

4. Work with external agencies and vendors to execute marketing programs.

• Cross-checking/ Reconciliation.
• Build up exclusive programs for PUBs.
• Create extra programs for AFF: Get information from AFF, create appropriate segment.
• Need to coordinate with the third party to organize more new programs.

5. Set up/ plan landing page và website

• Make contracts with suppliers/agencies.
• Follow and make payment on time and accurately.
• Support other tasks relevant to process/proceedings related to those suppliers/agencies (if any)

Job Requirements:

• Bachelor’s Degree in Advertising or Marketing
• 1-2 Years of experience in Marketing
• Experience working in agencies/E-commerce companies
• Strong Written and Verbal Communication Skills
• Knowledge of video and picture editing software such as Adobe
• Team-Oriented, Goal-Oriented
• Full understanding of all social media platforms
• Knowledge of content management systems
• Ability to juggle multiple projects at the same time
• Ability to use Photoshop & InDesign
• Proficient use of social networking tools
• Ability to use standard office software (MS Office) efficiently

If you are interested in this position, please send your CV to Ms. Kim Anh: lekimanh.vu@aeon.com.vn