Career Tag: Marketing

Digital Marketing Officer (E-Commerce)

1. Key responsibilities:

1.1. Manage and coordinate digital marketing activities

– Management of media channels: Facebook, Google

– Develop and manage assets AeonEshop on GG, Facebook

– Increasing the traffic, sale engagement

– Set up daily mail, push to drive traffic to website

-Work with Affiliate agency to release promotion campaign weekly

1.2. Experienced plan, set up and run campaign on Google Adwords and Facebook Platform

– In charge of making media plan for Google, Facebook.

– Optimize ads to ensure achieve KPI ROAS

– Develop and manage assets Aeon EShop on GG, Facebook

1.3. Work closely with the Merchandise and operation team to update promotion campaign

– Coordinate with MD to bring best promotion campaign to customer

– Work with MD to find out what is the key items of week, month to focus

– Priority promotion campaign weekly to use right the channel

1.4. Manage contracts and payment to related suppliers/agencies

– Creating the contract with suppliers/agencies.

– Follow and make payment ontime and accurately.

– Support other tasks relevant to process/proceedings related to those suppliers/agencies (if any)

1.5. Other tasks or responsibilities as assigned by E-commerce Manager

-Making report weekly, monthly

-Market research to update new techical, new flatform to reach audience

2. Key requirements

2.1. Qualification and Job Requirements

– Bachelor’s Degree in BA or Marketing

– 1-2 Years Experience in Digital Marketing

– Good at Data analysis, Web performance metrics analysis

– Good at planning, communication & creativity

2.2. Preferred skills

– Strong Written and Verbal Communication Skills

– Team-Oriented, Goal-Oriented

– Full understanding of all social media platforms

– Knowledge of content management systems

– Must be able to juggle multiple projects at the same time

– Ability to use standard office software (MS Office) efficiently

E-commerce Marketing Deputy Manager

Key responsibilities:
1. Plan & propose digital marketing strategy to promote Aeon private brands (Topvalu, Daiso, GlamBeautique, etc.) to target customers:
–  Continuously analyze PEST, SWOT, company, target customers, competitors to clearly understand current situation.
– Plan & propose 6Ps strategy, marketing calendar, promotion campaigns to achieve company goals.
– Develop & manage social networking channels: Facebook, zalo, YouTube, Instagram…

– Utilize all owned, earned & paid media to effectively & efficiently reach KPIs & objectives.

2. Develop & optimize current & future Ecommerce platforms:
– Analyze & optimize current platform: UX UI, front-end, back-end & customer purchasing process.
– Take part in projects to build & develop new platform follow company direction.

– Cooperate smoothly with payment, delivery & other service partners to bring all-rounded experience to customers.
– Integrate & utilize supporting system & tools such as CRM, Insider, Salesforce to maximize customer life time value

3. Develop Content Strategy to increase audience & enhance customer’s engagement.

– Plan & lead the development of various content such as blog articles, videos & images and effectively distribute them to target audience in order to gain more traffic, web views & ultimately reach target revenue.
– Develop content strategy that go through 5 levels of marketing funnels and drive audience to become loyalty customer.

– Define target audience persona and then effectively using KOL or influence to gain increasing awareness & sales.

4. Lead marketing team to achieve KPIs & target, including traffic, users, conversion rate, revenue and other KPIs.

5.Control Marketing budget & expenses to reach target operating income.

Job Requirements:

1.Qualifications & Experience:
– Bachelor’s or MBA Degree in Business or Marketing
– 6+ Years Experience in Marketing or similar position.

2.Knowledge, Skills & Behaviors:
– Strong Written and Verbal Communication Skills
– Insights of retail & customer journey
– Fluent in English (verbal & written).
– Team-Oriented, Goal-Oriented, Customer-Oriented
– Full understanding of social media, digital ads & martech
– Knowledge of content planning & management

If you are interested in this position, please send your CV phuonganh.nguyen@aeon.com.vn. Thank you!

Marketing Executive, Glam Beautique & Wellness

Key responsibilities:
1. Mailer Promotion and Activities:
– Communicating with MDs to gather all promotion information
– Managing the production leaflets, posters, flyers, standees, POP, POSM
– Arranging the effective distribution of marketing materials
– Conducting market research and monitoring competitors’ activity
– Supporting NBD events activities
– Run & Follow up the Mailer Sales performance report, POP & product display report on Monthly basis
– Accomplishes marketing and organization mission by completing related results as needed.
– Creating and developing new innovative ways to communicate the company message to their existing customers

2. Digital Marketing & Platform:
– Create Wellness website / Fanpage… to enhance more Brand Awareness for Wellness
– Cooperate with all NBD to create more activities at Aeon Platform about Promotion scheme online, Customer Service improvement, Online Consultant service…
– Preparing communication materials
– Searching for more NEW opportunities for Platform cooperation

3. General:
– Support and Collaborate with all NBD departments
– Supervise Marketing officer / Agencies in Mailer execution and other jobs assigned.
– Work/communicate & follow with Store operation/Agency to get job done as schedule.
– Manage all expenses within approved budget.

4. Rules and Regulations
– Follow all working procedures, the company’s policies, rules and regulations.

Job Requirements:
1. Qualifications & Experience
– University graduated with the major of Marketing, PR or equivalent.
– Minimum 02 years of related experience, working in retail industry is an advantage.

2. Knowledge, Skills & Behaviors
– Detail oriented and be able to handle multi-tasks
– Good command in Vietnamese and Fair in English language (both written and oral)
– Good communication and teamwork skills
– Good planning, organizing and time-management skills

Please send your CV to Ms. Thúy, email: thuy.le@aeon.com.vn. Thank you!

Digital Marketing Officer (E-Commerce)

Roles and responsibilities:

1. Create and manage contents on digital channel to ensure social media presences and implementation of Aeon Eshop Marketing activities:
– Management of social networking channels: Facebook, zalo, YouTube, Instagram…
– Develop and link other social networking channels.
– Improve the content and monitor the development of the Fan page.
– Increasing the engagement on social network.
2. Develop promotion media online content for Eshop’s website, monitor and analyze content success
– In charge of promoting media content for Aeon Eshop site.
– Build the content on website, Fan page, Blog, banner… to increase the Brand’s awareness.
– Create ideas for the programs and contents according to the general program.
– Create the Video and organize Mini Games to attract the customers.
– Development plan according to each specific stage to assess the level of each campaign.
3. Create digital activities following E-commerce Marketing strategy for increasing the customer’s engagement:
– Increase customer experience with Insider by using:
+ Website channel
+ Mobile channel
+ Architect channel
+ Message channel.”
– Optimize banner display on visitor pages.
– Make segments according to the customer’s trend, coordinate for A/B testing to choose good segments and optimize website
4. Cooperate with third-party graphic designers, web designers, and videographers to create unique and engaging contents:
– Cross-checking/ Reconciliation.
– Build up exclusive programs for PUBs.
– Create extra programs for AFF: Get information from AFF, create appropriate segment.
– Need to coordinate with the third party to organize more new programs.
5. Manage contracts and payment to related suppliers/agencies:
– Creating the contract with suppliers/agencies.
– Follow and make payment ontime and accurately.
– Support other tasks relevant to process/proceedings related to those suppliers/agencies (if any)

Qualification and Job Requirements:
– Bachelor’s Degree in Advertising or Marketing
– 1-2 Years Experience in Marketing

Preferred skills:
– Strong Written and Verbal Communication Skills
– Knowledge of video and picture editing software such as Adobe
– Team-Oriented, Goal-Oriented
– Full understanding of all social media platforms
– Knowledge of content management systems
– Must be able to juggle multiple projects at the same time
– Photoshop, InDesign
– Proficient use of social networking tools
– Ability to use standard office software (MS Office) efficiently

Deputy Marketing Manager

Key responsibilities:
1. Main duties

A. Membership
– Build Marketing plan relating to Membership (Member & Kids Club) from yearly to monthly to reach sales target and in Marketing budget
– Manage Customer loyalty program including membership card & mobile app
– Data analyst base on customers data
– Build member promotions, member benefits program & communication
– Mobile app development strategy and e-promotion

B.Co-brand & E-wallet
– Build strong external partners relationship from FMCGs, Tenants, E-wallet and managing procedure
– Build and call sponsorship via co-brand programs

C. Other Marketing tasks
– Visual merchandising management relating to Membership, Co-brand & E-wallet program
– Build and manage display material and decoration in store including POSM, POP, LCD
– Managing design and branding identification relating to Membership, Co-brand & E-wallet program
– Digital Marketing supporting
– Manage digital strategy including content, visual and technique
– Making online plan effectively by retargeting customers data
– Marketing Activation
– Build activation & promotion scheme
– Managing Agency including pitching, proposal and production
– Market survey planning
– Co-ordinating marketing plan and standards procedure with related departments
– Identify new trends in marketing and ensure the brand follows the trend of market

2. Rules and Regulations
– Follow all working procedures, the company’s policies, rules and regulations.
– Follow up and support to monitor these services operating.

3. Other duties
– Support company events or team activities.
– Quarterly survey competitors to learn their good practices and suggest improvement for AEON.
– Support to developing new trend/ activity to enrich customers’ shopping/ lifestyle experience.
– Accomplish marketing and organization mission by completing related results as needed.
– Contribute to develop marketing plans and strategies.
– Evaluate marketing campaigns by collecting feedback and prepare report.
– Other tasks or responsibilities as assigned by Marketing Manager.


Job Requirements:
1. Qualifications & Experience
– University graduated with the major of Marketing, Business or equivalent.
– Minimum 05 year of related experience.

2. Knowledge, Skills & Behaviors
– Good communication skill & Management skill
– Good command of spoken and written English.
– Detail oriented and be able to handle multi-tasks
– Good planning, organizing and time-management skills
– Good relationship management

E-Commerce Digital Marketing Officer

Key responsibilities:
– Manage and coordinate digital marketing activities.
– Experienced set up and run campaign on Google Adword and Facebook Platform.
– Work closely with the Merchandise and operation team to update promotion campaign.
– Improve search-engine rankings on Google.
– Other tasks or responsibilities as assigned by E-commerce Manager.
– Follow guidance and instruction from Executive Ecommerce department & management.
– Follow company’s policies, rules and regulations.

Job Requirements:

1. Qualifications & Experience

– University/College degree in Marketing, Business Adminisration
– Minimum 1-year of experience in related position.

2. Knowledge, Skills & Behaviors

– Google Adwords and Analytics Certifications are a plus.
– Extensive experience and knowledge of Google Adwords, Google Analytics, Facebook Ads, etc.
– Strong analytical skills.
– Ability to work independently as well as in a team.
– Proactive attitude.
– Excellent project management skills.

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