Ecommerce Marketing Strategy Deputy Manager

Văn Phòng Chính (30 đường Tân Thắng, Phường Sơn Kỳ, Quận Tân Phú, Tp.Hồ Chí Minh.)

Primary Objective:

– Play a crucial role in achieving Aeon Eshop business goals and objectives by building Marketing strategy & lead the marketing team to effectively executive activities, promotion, advertisement.
– Apply digital tools & tactics to drive traffic to company pages and accumulate loyal customers database.
– Plan & lead mid to long term marketing strategy to gain trust & strong bond with Aeon customers.
– Cooperate with internal & external marketing team to plan, develop and implement all aspects of digital marketing strategy to reach more customers, achieve more revenue, and build stronger relationships with our customers/partners.

Key Activities:

1.Marketing Strategy to enhance customer’s engagement.:

  • Continuously analyze PEST, SWOT, company, target customers, competitors to clearly understand current situation.
  • Plan & propose 4P strategy, marketing calendar, promotion campaigns to achieve company goals.
  • Develop & manage social networking channels: Facebook, tik tok , zalo, YouTube, Instagram…
  • Utilize all owned, earned & paid media to effectively & efficiently reach KPIs & objectives.

2.Lead marketing team to achieve KPIs

  • Leading & developing the team to effectively working toward common goals.
  • Setting KPIs, Goals, Objectives & guide the team to achieve these targets.
  • Cooperate with internal & external teams to accomplish company missions and projects.
  • Nurture learning & developing spirit among team.

3.Develop & optimize current & future Ecommerce platforms:

  • Analyze & optimize current platform: UX UI, front-end, back-end & customer purchasing process.
  • Take part in projects to build & develop new platform follow company direction.
  • Cooperate smoothly with payment, delivery & other service partners to bring all-rounded experience to customers.
  • Integrate & utilize supporting system & tools such as CRM, to maximize customer life time value.
  • Development plan according to each specific stage to assess the level of each campaign.

4.Control Marketing budget & expenses to reach target operating income with Deputy Ads Manager:

  • Regularly review & revise contracts, agreement with agencies & partners in order to maximize efficiency & ROI.
  • Control marketing budget and other related expenses to achieve target operating income.
  • Utilize all owned & earned media to reduce dependence on paid media.

Qualification and Job Requirements:

  • Bachelor’s or MBA Degree in Business or Marketing
  • 5 – 6+ Years Experience in Marketing or similar position.
  • Strong experience in Retail, Ecommerce & Marketing
  • Fluent in English is a must – working with Japanese Boss

Preferred skills:

  • Strong Written and Verbal Communication Skills
  • Insights of retail & customer journey
  • Team-Oriented, Goal-Oriented, Customer-Oriented
  • Full understanding of social media, digital ads & martech
  • Must be able to handle multiple projects at the same time
  • Problem Solving skills
  • Strong can-do spirit and open mindset.
  • Strong presentation / reporting skills.

Apply by: Send your CV via mail: ngan.nguyen@aeon.com.vn

Job Overview

Thông tin cơ bản của vị trí tuyển dụng

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Job posting date 21/02/2022
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Number of people 1
Language Presentation Profile Tiếng Việt, Tiếng Anh

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