[HANOI OFFICE] CORPORATE COMMUNICATIONS (CC) EXECUTIVE

AEON VIETNAM - CHI NHÁNH LONG BIÊN (Số 27 đường Cổ Linh, Phường Long Biên, Quận Long Biên, Thành Phố Hà Nội)

Primary Objective/ Role:

As a member of the Corporate Communications department, this position plays a critical role contributing to one of the company’s goal that is to “strengthen AEON Holistic Brand in Vietnam Retail Industry” by realizing 2 missions below:

1. Enhance AEON Brand Image in the Perception of both External & Internal Stakeholders. That ensures the synergy of 3 Brand Pillars:

Product/ Store Brand: at AEON Vietnam, the product brand pillar is divived into 2 key sub-pillars. That are:
- Store/ Business Segment Brand: e.g. “AEON General Merchandise Store”, “Glam Beautique Specialty Store”, “MaxValu Supermarket”, “AEONESHOP E-Commerce”, etc.
- Product/ Goods Brand: e.g. “TOPVALU – AEON Private Brand Product”, etc.
Employer Brand: “AEON Vietnam”, which is branding and promoting AEON Vietnam Workplace as an Employer of Choice in Vietnam Retail Industry
Corporate Brand: “AEON Vietnam”, which is to build the perception that unites a group of products/ services under the single name, a shared visual identity, and a common set of symbols

2. Minimize the negative impact on AEON Brand caused by media crisis

Roles and Responsibility

1. Public Communications (40%): to strengthen AEON Brand in the perception of multi-stakeholders by planning and implementing the effective communications projects/ campaigns

Role: This position, playing as a storyteller, who bridge the company’s stakeholders and AEON by the audiences’ insight-driven story. Thus helping to build a long-lasting and trustworthy relationship and drive the target audiences’ understanding, support and love to AEON Brand.
Goal: enhance AEON Vietnam’s brand performance to both internal and external stakeholders through effective communications
Tactic:
[1.1] Planning and implementing communications activities which are PR retainer, PR retaining, Communications campaigns;
[1.2] Organising and conducting communications focused events which are press conference, opening, launching, etc.
[1.3] Develoing and writing communications content such as news release, articles, corporate profile, corporate brochure, video script, presentation, official letters, media interview, etc.

2. Media Relations (30%): to build and maintain the AEON good relationship with the journalists to generate the positive and earned media for AEON Brand

[2.1] Media Engagement:
(a) Developing and sustaining the network and relationships with journalists, particular with economy and market sections
(b) Organising and implementing regular and ad-hoc media engagement activities

[2.2] Media Appreciation

[2.3] Media Interview & Partnership: Being a primary contact to receive and handle media enquiries/ media issues

3. Crisis Management (20%): to minimize negative impact to brand image and reputation through managing & handling media crisis

[3.1] Daily Media Moniroting and Social Media Listening for potential crisis alert

[3.2] Being responsible to work with the related departments for related tasks which are assigned by direct supervisor in media crisis handling

4. Brand Identity Management & Reporting (10%)

[4.1] Brand Identity Management: Supervising and consulting on any use of AEON Trademark/Tradename, Brand Guideline

[4.2] Reporting tasks: being accountable for AEON Brand Performance reports, which are:
[a] Mass Media report: Quarterly & Year-end
[b] Social Media Report: Twice a year
[c] Brand Health Check: every 3 years

Qualification and Job Requirements

University degrees in 1 of following study fields: Communications, Marketing, Multi-Media, Business Administration, etc.
Minimum 3 years of experiences in 1 of following fields: Communications, Corporate Affairs, Public Relations, MKT, etc.
Experienced in Corporate Communications field is not required, but a plus point

Preferred skills