[E-Commerce] Digital Marketing Executive
Primary Objective:
– Develop a long-term SEO plan to increase keyword rankings and organic search traffic
– Monitor vendor and agency to archive our KPI
– Manage the website to implement E-commerce tasks
– Monitor and create digital report
Roles and responsibilities:
SEO:
– Develop a long-term SEO plan to increase keyword rankings and organic search traffic
– Work with the agency to ensure SEO best practices are properly implemented
– Build and manage other resources to grow and drive results for the entire Digital system: Google Maps, PBNs, Youtube, Website…
– Audit and plan to implement on-page and off-page strategies in order to help increase website rankings on multi-platform
– Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages.
Website management:
– Monitoring operation website such as setting up a promotion, new features, layout arrangement, helpdesk…
– Coordination between website vendor and internal team to solve issues, invented new features
– Data analysis to suggest new ideas increasing UX/UI to attract users
Other duties:
– Make/Support to do report related E-commerce needs
– Participate in developing and implementing Digital items in the project by industry/campaign (new industry launch, new product, master communication plan…)
Qualification and Job Requirements:
-College or University degree (Relate with Marketing/ E-Commerce is a plus)
-Google Analytics certificate is must-have
-At least 03 year experience in similar position.
-Experience working with Figma, Xd, Sketch or equivalent.
-Basic web development knowledge: HTML5, CSS3, and JavaScript is a plus.
-Great understanding of user experience, style guidelines, design process and creative workflow.
-Well-versed in the Microsoft Office.
-Experience working with popular keyword tools (Search Console, keywordtool.io, ahrefs, etc).
Preferred skills:
-Fluency in Vietnamese and English languages (both written and oral).
-Good presentation skill is a plus.
-Office Computing literate.
-Be able to work well in teamwork and independently & problem solving.
-Timeline & project management.
-Ability to work well in a fast-paced environment with many priorities and time deadlines.
