Primary Objective/ Role

As a member of the Corporate Communications, this position plays a critical role contributing to achieve the goal of placing in the Talents’ Top of Mind Perception (both internal & external) towards AEON Vietnam’s Employer Brand as a “Best Place to work for in Vietnam retail industry”.

At AEON Vietnam, the Corporate Communications department is responsible for the company’s goal that is to “strengthen AEON Brand in Vietnam Retail Industry”, by realizing 2 missions as following:

[1] Enhance AEON Brand Image in the Perception of both External & Internal Stakeholders.
That ensures the synergy of 3 Brand Pillars:
  (1) Product/ Store Brand: at AEON Vietnam, the product brand pillar is divived into 2 key sub-pillars. That are:
  (1.1) Store/ Business Segment Brand: e.g. “AEON General Merchandise Store”,
“Glam Beautique Specialty Store”, “MaxValu Supermarket”, “AEONESHOP E-Commerce”, etc.
  (1.2) Product/ Goods Brand: e.g. “TOPVALU – AEON Private Brand Product”, etc.
  (2) Employer Brand: “AEON Vietnam”, which is branding and promoting AEON Vietnam Workplace as an Employer of Choice in Vietnam Retail Industry
  (3) Corporate Brand: “AEON Vietnam”, which is to build the perception that unites a group of products/ services under the single name, a shared visual identity, and a common set of symbols
[2] Minimize the negative impact on AEON Brand caused by media crisis


Key Activities of the Corporate Communications Department
That includes 5 main functions as following:
[1] COMMUNICATIONS: (a) Public Communications; (b) Internal Communications; (c) Owned Media Communications
[2] RELATIONS: (a) Media Relations; (b) Talent Relations: Employees & Potential Candidates
[3] RECOGNITION: (a) Award; (b) Leader Voice enhancement
[4] BRAND MANAGEMENT: (a) Brand Identity; (b) Branding Assets; (c) Trademarks & Trade name Management
[5] CRISIS MANAGEMENT: (a) Crisis Handling; (b) Media Hotline Management


[1] 50% Internal Communications – Strengthen AEON Brand in the perception of AEON People by planning and implementing effective internal communications.

Role: contribute to plan and implement the internal communications initiatives to the employees


  • [1.1] Contribute in planning and implementing the Internal Communications initiatives to enhance employees’ engagement and satisfaction under the direct supervisor(s) instruction
  • [1.2] Propose to direct supervisor(s) ideas/initiative to strengthen and increase the efficiency of Internal Communications
  • [1.3] Contribute the initiatives for developing and managing the effective Internal Communications touchpoints such as: Print Newsletter, E-Newsletter, Digital & Social Media platforms; etc
  • [1.4] Develop and write-up, edit content for Internal Communications materials such as: Regular/ Ad-hoc message from the Executive Leadership under the direct supervisor(s) instruction
  • [1.5] Handle E-Newsletter from AEON Group and AEON Vietnam, Post/ Article on Social Media/ Digital Platform, Video, etc.;

[2] 30% Talent Relation – to support the direct supervisor(s) in planning and implementing the talent engagement activities for enhancing the presence and creating the good impression of the targeted talents (future – current – past) toward the company’s employer brand

  • Internal: the employee engagement initiatives
  • External employer branding activities targeting to the potential talents:
    • Seminar/ Workshop/ Career Fair/ etc.
    • Employer Recognition
    • Market research & talent insight survey

[3] 10% Public Communications for Employer Branding – to support the direct supervisor(s) and contribute in planning and implementing the employer branding communications campaigns for the public

  • Branding Communications: for promoting AEON Vietnam Employee Value Proposition (EVP), thus enhancing AEON Vietnam’s Brand Perception as an Employer of Choice
  • Recruitment Communications: to support HR – Talent Acquisition in developing & implementing communication campaigns to support the talent recruiting plan and drive candidate attraction through media-mix.

[4] 10% Brand Identity & Branding Assets Management

Role: contribute to make Strong Brand Association & Recognition to Talents towards AEON Brand by developing & managing branding assets (both digital & print), as following details:

Scope: for 2 brand pillars

  • [Pillar 1] Corporate Brand
  • [Pillar 2] Employer Brand


  • (1) Read: Corporate Profile, Employer Brochure, etc.
  • (2) Watch: Corporate Video, Employer Introduction Video, etc. 
  • (3) Event materials: POSM, Gift, Presentation, etc.


  1. University degree in 1 of following study fields: Multi-media, Marketing, Communications, Business Administration, etc.;
  2. Minimum 01 year of experience in 1 of following fields: Communications, Corporate Affairs, Public Relations, Marketing, etc. Experienced in Internal Communications (or) Employer Brand field is not required, but a plus point
  3. Strong English Skills (Recommendable but not required, Japanese Skills)

PREFERED SKILLS (Reference rate range: 1 to 5; 1 is Average – 5 is Excellent)

1. Project Management: 3
2. Customer-oriented Mindset 3
3. Interdepartmental Collaboration 2
4. Oral & Written Communications 3
5. Strong Research, Information Filtering & Data- Analysis 2
6. Problem Solving 2
7. Fluent in English (spoken & written) 3
8. Adaptability 3
9. Digital Literacy: Social Media, Canva, etc. 3
10. Office Litercy: Microsoft Office, Outlook, etc. 3
11. Logical & Critical Thinking 2
12. Good Sense of Leadership 2


Ms. Duong – HR Department (Hanoi Office): duong.hoang@aeon.com.vn 

Tel: (024) 6277 8333 – Ext: 719

Job Overview

Thông tin cơ bản của vị trí tuyển dụng

News has not yet expired
Job posting date 20/03/2024
Rank Corporate Communication
Language Presentation Profile Tiếng Việt, Tiếng Anh

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