JOB DESCRIPTION

Primary objective
– Planning and implementing digital ads platform such as Facebook, Tiktok, YouTube, Google …
– monitoring vendor and agency
– Optimize performance marketing to improve the traffic to website, improve sales and minimize media expense.

Key Activities
– Based on business objectives and customer behavior make a valuable digital plan to increase web/app traffic and push the sale
– Implementing digital ads with performance agency
– Manage content team to deploy website content and ensure that following brand guidelines
– Have experience in CRM, CDP, Automation
– Optimize UX/UI to EC site & customer shopping experience
– Support digital marketing activities
– Other duties

ROLE AND RESPONSIBILITIES

• Digital ad (40%)

– Make a plan to run digital ads suitable for each campaign, and each customer subject in order to support increasing brand recognition and boosting sales revenue of AeonEshop.
– Manage the implementation and optimization of ads on platforms such as Facebook, Google, Tiktok, Instagram,…
– Manage/ Monitor performance Ads, website experiences with the agency
– Utilize CRM to maximize customer life time value (LTV).

• Website (20%)

– Analyze user behavior: Analyze and plan on improving the user interface, usser experiences (UX/UI).
– Manage content team to deploy website content and ensure that following brand guidelines, SEO requirement, campagin.
– Improve the usability, design, content and conversion of the company website.

• Report (20%)

– Take responsibility of digital reports such as weekly report, monthly report, yearly report base on website, app, digital ads
– Propose products, programs arcording to analysis from the system

• Other duties (10%)

– Other tasks assigned by EC Manager
– This job description will be reviewed yearly to adapt with business’ demand
– Training digital knowledge to internal team

JOB REQUIREMENTS

QUALIFICATION AND JOB REQUIREMENTS

• Marketing degree or related.
• Extensive experience in Digital Marketing
• Knowledge of ranking factors and search engine algorithms
• Solid understanding of performance marketing, conversion, and online customer acquisition
• In-depth experience with website analytics tools (e.g., Google Analytics, Net Insight, WebTrends…)
• Ability to multitask.

PREFERRED SKILLS

• Strong Written and Verbal Communication Skills
• Team-Oriented, Goal-Oriented, Customer-Oriented
• Full understanding of social media, digital ads & martech
• Must be able to handle multiple projects at the same time
• Problem Solving skills
• Strong can-do spirit and open mindset.
• Strong presentation / reporting skills

BENEFITS:

– 13 month salary

– Performance bonus

– Transportation allowance

– Premium healthcare

– Full salary social insurance

– Meal at canteen

– 1-day work from home per week (as approved of HOD)

– 12 days annual leaves

– Many opportunities of development (transfer, promote)

– Training and learning development;

Working Location: AEON VIETNAM – HEAD QUARTER, 30 Tan Thang st., Son Ky ward., Tan Phu district, HCMC

Please send CV to thanhhuyen.nguyenthi@aeon.com.vn

We regret to inform that only shortlisted candidates will be notified!