[HCM] PERFORMANCE MARKETING EXECUTIVE (E-COMMERCE DEPT.)
Primary Objective:
- Planning and implementing digital ads platform such as Facebook, Tiktok, YouTube, Google …
- Monitoring vendor and agency.
- Optimize performance marketing to improve the traffic to website, improve sales and minimize media expense.
Key Activities:
- Based on business objectives and customer behavior make a valuable digital plan to increase web/app traffic and push the sale.
- Implementing digital ads with performance agency.
- Manage content team to deploy website content and ensure that following brand guidelines.
- Have experience in CRM, CDP, Automation.
- Optimize UX/UI to EC site & customer shopping experience.
- Support digital marketing activities.
- Other duties.
Roles and responsibilities:
1. Digital ads (40%)
- Make a plan to run digital ads suitable for each campaign, and each customer subject in order to support increasing brand recognition and boosting sales revenue of AeonEshop.
- Manage the implementation and optimization of ads on platforms such as Facebook, Google, Tiktok, Instagram,…
- Manage/ Monitor performance Ads, website experiences with the agency
- Analyze customers behavior: Analyze and plan on improving the customers interface, customers experiences (UX/UI).
2. Website (30%)
- Manage & work with other online agencies (KOL, KOC, Affiliates, Email Marketing, bank partnership), & other departments (utilize online channels).
- Manage content team to deploy website content and ensure that following brand guidelines, SEO requirement, campagin.
- Improve the usability, design, content and conversion of the company website.
- Utilize CRM to maximize customer life time value (LTV).
3. Report (20%)
- Take responsibility of digital reports such as weekly report, monthly report, yearly report base on website, app, digital ads.
- Propose products, programs arcording to analysis from the system.
4. Other duties (10%)
- Other tasks assigned by EC Manager.
- This job description will be reviewed yearly to adapt with business’ demand.
- Training digital knowledge to internal team.
Qualification and Job Requirements:
- College or University degree (E-Commerce/Economic…)
- A basic internet and IT knowledge realate with E-Commerce
- Ability to work well in a fast-paced environment with many priorities and time deadlines
- At least 02-3 year experiences in similar position
Preferred skills:
- Fluency in Vietnamese and English languages (both written and oral).
- Office Computing literate
- Teamwork & problem solving
- Timeline & project management
BENEFITS
- 13 month salary
- Performance bonus: 2-3 month salary
- Transportation allowance
- Premium healthcare
- Full salary social insurance
- Meal at canteen
- 1 days work from home per week (after probation)
- 12 days annual leaves
- Many opportunities of development (transfer, promote)
- Training and learning development;
Job Overview
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