Primary Objective:
– Planning and implementing digital ads platform such as Facebook, Tiktok, YouTube, Google …
– Monitoring vendor and agency
– Optimize performance marketing to improve the traffic to website, improve sales and minimize media expense.

Roles and responsibilities:
1.Digital ads (40%):
– Make a plan to run digital ads suitable for each campaign, and each customer subject in order to support increasing brand recognition and boosting sales revenue of Aeon Eshop.
– Manage the implementation and optimization of ads on platforms such as Facebook, Google, Tiktok, Instagram,…
– Manage/ Monitor performance Ads, website experiences with the agency
– Utilize CRM to maximize customer life time value (LTV).”

2.Website (30%):
– Analyze user behavior: Analyze and plan on improving the user interface, usser experiences (UX/UI).
– Manage content team to deploy website content and ensure that following brand guidelines, SEO requirement, campaign.
– Improve the usability, design, content and conversion of the company website.

3.Report (20%):
– Take responsibility of digital reports such as weekly report, monthly report, yearly report base on website, app, digital ads
– Propose products, programs according to analysis from the system.

4.Other duties (10%):
– Other tasks assigned by EC Manager
– This job description will be reviewed yearly to adapt with business’ demand
– Training digital knowledge to internal team.