[HCM] MARKETING COMMUNICATION EXECUTIVE
Roles and responsibilities:
1. Digital – Online Communication:
– Develop overall Communication Strategy and agree with Marketing Manager by yearly, quarterly, monthly and by campaigns
– Ensure timely delivery of key objectives as defined in the Communication Strategy, including brand-building, activation and membership
– Set and track KPIs for the above communication channel
– Manage the Communication team in their respective tasks
– Supervise agency during the execution plan
– Liaise also with Membership Lead and A&P Lead to ensure linkage of respective objectives
– Manage and report in general all Marketing performance
2. Offline communication (Out-Of-Home)
– Conduct and supervise agency in service deployment
– Manage and follow up the expiry, terms & conditions of service contracts, such as: billboard renting, principle license and advertising license for signages
– Manager advertising license and maintenance of logo signages around all stores
– Propose communication plan through offline channels (billboards, street banners, LCD, public and AEON bus wrapping…)
– Manage and evaluate the effectiveness of offline channels for each campaign
– Other tasks as assigned by Marketing HQ / Japan Manager
3. Financial Management
– Propose the budget for all communication campaigns based on the result and actual expense from the previous campaign
– Control the yearly budget of Digital and Communication
– Allocate total budget for each channel to commit the campaign KPI and effectiveness
– Follow up and report the budget and expense to Marketing Manager
Qualification and Job Requirements:
- Bachelor’s degree in marketing, advertising, or communications
- Past work experience as a marketing coordinator or similar role or in retail industry ( at least 3 years)
- Knowledge of traditional and digital marketing, content marketing, and social media marketing
- Experience with research using data analytics software
- Excellent writing, communication, and presentation skills
Contact: hen.cao@aeon.com.vn
