[Head Office] Corporate Communication Executive (Employer Branding)

Văn Phòng Chính (30 Bờ Bao Tân Thắng, Phường Sơn Kỳ, Quận Tân Phú, Tp.Hồ Chí Minh.)



The Corporate Communications (in short “CC“) is responsible for the goal of “Building AEON Strong Brand Equity” by creating & strengthening the trustworthy relationship between AEON Brand with Internal & External Stakeholders.
CC Department aims to position & make AEON Vietnam Brand recognized as “Indispensable company in Vietnam market” in Stakeholders’ Perception by achieving 2 strategic goals, which are:

  • (1) Enhance Stakeholders Brand Perception towards AEON Vietnam matching the Corporate Brand Positioning Strategy, which ensures the synergy of 3 Brand pillars: Corporate Brand – Product Brand – Employer Brand
  • (2) Protect the Company’s Brand Image to minimize potential damage for AEON Brand through 3 key focuses: Brand Performance Management – Potential Crisis Monitoring – Crisis Handling.


1.Work closely with Corporate Brand team & HR Department (Manpower Planning team) to implement Mass Communications activities:

  • Collaborate with Corporate Brand team to implement Mass Communications activities for promoting AEON Vietnam Employee Value Proposition (EVP) and enhancing AEON Vietnam’s Brand Perception regarding Employer of Choice
  • Together with Related Department (HR – Manpower Planning team) to develop & implement communication campaigns to support the talent recruiting plan and drive candidate attraction through multi-channels.

2.Coordinate with HR Department (Manpower Planning function) & Internal Communications team to manage & improve communications performance on Employer Brand Owned media channels:

3.Coordinate with Internal Related Department (HR – Performance Management) & External Partners (HR Expert, HR Associations, etc.) to continue enhancing Employer Brand Position through: Award achievement & Presence in Employer sector:

  • Employer Award Achievement:Develop & conduct the company’s award plan regarding to Employer Brand that ensures to align with HR Strategy & Employer Brand Positioning Strategy
  • Brand Presence in Employer sector: Create & Increase Impression & Perception of AEON Vietnam regarding to Employer Brand with targeted talent & Experts through engagement activity implementation.

4.Develop & Manage Employer Brand Identity:

  • Make Strong Brand Association & Recognition to Talents towards AEON Vietnam Employer Brand by developing & managing branding assets (both digital & print) regarding Employer Brand, which are:
    • (1) Video
    • (2) Advertising materials: online & print
    • (3) Event materials: POSM, Gift, etc.



  • University degrees in 1 of following study field: Multi-media, Marketing, Communications, Business, etc.
  • Minimum 03 year of experiences in 1 of following field: Marketing, Communications, Employer Brand, etc.
  • Experienced in Employer Brand field is not required, but a plus point.


  • Project Management
  • Data Analysis
  • Data-based Decision Making
  • Oral and written communications
  • Customer-oriented
  • Strong research & information filtering
  • Problem Solving
  • Computer litercy: Word, Excel, PowerPoint, Outlook

APPLY: Send your CV via: luan.lai@aeon.com.vn with title “NAME_CC EXECUTIVE”

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Expires in 4 ngày
Job posting date 23/05/2022
Number of people 1
Language Presentation Profile Tiếng Anh

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